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Principal: Linda Schoumacher Rozett
Linda Rozett combines a dozen years as an ABC News producer, covering a range of business and political news, with a dozen years as a communications expert, managing complex and high visibility campaigns for three business organizations, including serving as Senior Vice President for the U.S. Chamber of Commerce, the world’s largest business association.
Linda Rozett has served as a strategic adviser to CEO’s, policymakers, and a Presidential candidate on developing and implementing strategic communications campaigns that garner positive attention and influence public opinion.
It all starts with developing a winning message. Ms. Rozett has led public relations efforts for the business community on energy and the environment—serving as an industry advocate at the Kyoto Protocol meetings in Japan. And she provided media guidance to industry leaders at World Trade Organization meetings around the world.
She has developed winning communications strategies for lobbying efforts on:
· Financial Services—Sarbanes-Oxley and corporate governance issues before the Securities and Exchange Commission.
· Trade—permanent normal trade relations for China, presidential trade promotion authority, and numerous multilateral trade agreements.
· Taxes and economic policy—President Bush’s tax cuts, small business expensing, pension plan overhaul, entitlement reform.
· Legal reform—class action lawsuit abuse, liability reform, shareholder lawsuits, and corporate governance.
· Regulatory challenges—clean air and environmental rules, workplace standards, and labor requirements.
Ms. Rozett’s place at the intersection of business and journalism make her ideally suited to lead successful public relations outreach to local and national audiences.
Furthermore, she combines mainstream media relations skills with years of experience publishing a monthly business magazine (circulation 200,000+), weekly eNewsletters (circulation 150,000+), and coordinated New Media communications: website development, microsite strategies, social networking sites, and blogs.
From crisis communications and short term rapid response, to communications campaigns around projects and policies, to long term public relations outreach and positioning, Linda Rozett’s track record is one of success.
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